National Lighting are pleased to announce the launch of their new website – www.nationallighting.co.uk – which has been recently redesigned to provide their customers with an impeccable shopping experience.
Trusted by leading brands and professionals within the lighting and electrical sector since 1993, National Lighting have taken a step further to improve their online offer following the latest UX trends and developments. Understanding the needs of their audience has been key for this project, which involved a redefinition of the website structure, look and feel to ensure customers have a seamless shopping experience when navigating around National Lighting’s website.
The result is much more than a fresher look, as the new website is a comprehensive all-in-one solution which is clear and easy to use. It hosts a vast portfolio of over 7000 lighting and electrical products that are neatly arranged under two main categories, Lighting and Electrical, and diverse subcategories by type of product so visitors have a clear idea of where to find what they are looking for.
In addition, National Lighting have developed the product pages of their online catalogue, providing visitors with extensive product information, including technical details and images. This means customers can easily review the main features of a product before heading to the simplified one-page checkout to have it delivered to their address, or check the availability for that specific product in the nearest branch to enjoy a swift, 30-minute Click & Collect Service instead. The new product pages also allow visitors to save products for later, adding them to a wish list or sharing them by email.
National Lighting’s new website – www.nationallighting.co.uk – has been developed with customers firmly in mind and provides a user-friendly experience across all digital devices.
About National Lighting
National Lighting are one of the UK’s leading lighting manufacturers and have been trusted by industry specialists within the lighting and electrical sector since 1993. They supply the market through their newly redesigned website and 11 branches nationwide.
From timeless classics to cutting edge exclusive designs, their collection features more than 7000 lighting and electrical products that are subject to the highest quality standards and controls. All their products are tested, certified, distributed through their own channels and have up to a 5-year guarantee.